TABLE OF CONTENTS

 

 

 

Executive Summary........................................................................................................................... 3

Introduction........................................................................................................................................ 5

Area Resource Stories.................................................................................................................... 5

Natural Resource Stories........................................................................................................... 6

Cultural Stories.............................................................................................................................. 6

Area Educational/Community Resources.......................................................................... 7

Programs and Events..................................................................................................................... 7

Reports and Publications............................................................................................................ 7

Promising Education and Outreach Models and Opportunities......................... 8

Education and Outreach Programs....................................................................................... 8

Events and Celebrations........................................................................................................... 10

Partners and Collaborators.................................................................................................. 11

Promising Funding Sources....................................................................................................... 14

WEBS Group Meeting Highlights............................................................................................. 16

Discussion Comments.................................................................................................................. 16

Brainstormed Strategies........................................................................................................... 16

David Heil & Associates (DHA) Recommendations........................................................ 17

General Recommendations....................................................................................................... 17

Phase II Course of Action and Timeline.............................................................................. 18

 

APPENDIX (Separate Volume)

 

 


 

Netarts Bay Watershed

Phase I Planning Report

David Heil & Associates, Inc.

 

 

Executive Summary

 

David Heil & Associates, Inc. (DHA) of Portland, Oregon, was contracted to assist Jim Mundell and other Netarts Bay stakeholders in developing a sustainable vision for the Netarts Bay Watershed, and to design and facilitate a process for community engagement in developing and implementing that vision.

 

Between January and July, 2004, DHA worked with Jim Mundell and a local group of residents, landowners, and other interested parties to serve as an initial working group, the Netarts Watershed, Estuary, Beach, and Sea (WEBS) Group. Facilitated by DHA, WEBS developed a vision statement and began the planning process.

 

At the same time, DHA conducted a search and review of other community watershed initiatives, partnerships and projects that provided successful models and lessons learned for the Netarts planning process. The results of WEBS envisioning and discussions, and DHA research and recommendations for action, are contained in this report.

 

DHA found a strong “sense of place” and a rich appreciation of the area’s natural resources in the Netarts Bay community. The desire to share those attributes with residents and visitors alike is a core value here, and a primary motivation for WEBS creation. The area between Cape Meares and Cape Lookout is unique on Oregon’s coast, offering a somewhat slower pace of life, a “village” atmosphere, and a relatively pristine environment. An education and outreach effort that results in residents and visitors appreciating and engaging in the protection of the area will help sustain these qualities as more people live, work and play here.

 

DHA recommends  that WEBS continue its efforts to develop a community education plan, guided by the following general recommendations:

 

 

DHA believes the potential to achieve the vision created by WEBS is high, and recommends developing and implementing a second phase of planning and activities, as outlined in the Phase II Course of Action and Timeline in this report.

 

The Appendix to this report is assembled separately, and includes additional information regarding education and community resources, programs, events, reports and publications, education and outreach models and opportunities, partners and collaborators, and funding sources.

 


 

Introduction

 

The future is no stranger to the Netarts Bay community. Efforts to shape the character of the community – to hold on to what is good, and to improve what is not – have been active for fifteen years. This report describes the first stage of such an effort.

 

In 1994, a group of Netarts residents led an effort to develop a common community vision for the year 2015. The resulting vision statement described Netarts with a “village” character, where growth was carefully managed, natural resources and scenic vistas were highly valued, and community members and visitors alike were engaged in community stewardship. Among the qualities addressed in the vision were a marine life reserve in Netarts Bay, restored salmon runs, award-winning forest practices, a bicycle and foot trail system connecting Cape Lookout and Cape Meares, stream buffers and greenways, interpretive programs and signage, and an unhurried, restful pace of life.

 

In 2004, a new group of Netarts residents gathered to reflect on the 1994 vision statement and develop a plan that would take an educational approach to achieving many of the aspects of the 2015 vision. That group adopted the title “Netarts Watershed, Estuary, Beach, and Sea Group (WEBS),” and engaged in their own envisioning process, facilitated by David Heil & Associates, Inc. (DHA) of Portland, OR.

 

After a series of facilitated sessions and draft submissions, the Netarts WEBS Group developed the following vision statement:

 

 

WEBS (Watershed, Estuary, Beach, and Sea) is a community committed to sustainability through education. As a result of education efforts by WEBS, by the year 2012, the Netarts Watershed will be recognized throughout the Pacific Northwest as a unique, pristine, and treasured ecosystem, providing opportunities for recreation, enjoyment, appreciation, and learning. Encouraged  and led by WEBS, the local community will support and be engaged in the sustained stewardship of Netarts beaches, estuaries, wetlands and watersheds, resulting in their protection and preservation to provide a permanent habitat for wildlife, a resource for learning, a spectacular venue for recreation, a model for other communities, and a continuing source of enhancement of the local economy and quality of life.

 
 

 

 

 

 

 

 

 

 

 

 


The vision describes the work of WEBS to be educational and community-based. This report offers a range of recommended resources, models and strategies that may be utilized to achieve that vision.

 

Area Resource Stories

There are interesting and compelling stories lurking in the natural and cultural history of the area. These stories are a vehicle for understanding and sustained stewardship by all who live, work and play there. The following list was developed from WEBS meeting discussions, historical reports and documents, tourist-oriented publications, and discussions with Jim Mundell.

 

Natural Resource Stories

 

Cultural Stories

      middens, Ti-1 occupation site on Netarts Spit

            Drake                                 Cook

            De Fuca                           Meares

            Perez                                  Gray

            Heceta                             Vancouver         

           McDougall

           McLoughlin

           La Framboise

           Kelly

           Frost, Smith, Taylor

 

Area Educational/Community Resources

Tillamook County and the area “between the capes” offers a multitude of resources useful for attaining WEBS goals. Program development utilizing processes and structures already in place locally is efficient and enhances success. The following programmatic resources, events and publications provide such opportunities, and were compiled from various meetings, discussions, and other local sources. 

 

Programs and Events

emphasis on natural resources and service learning

 

Reports and Publications

 

Promising Education and Outreach Models and Opportunities

 

Education and Outreach Programs

The following programs are possible models that may be useful in WEBS efforts. Few models transfer to another location in total, however, those listed below offer adaptable concepts and components. Additional details on many of these programs are included in Appendix A.

 

Discovery Program

Seaside, OR

 

This program has successfully provided community-based education to residents and visitors of the Seaside area for nine years. Two major concepts help the Discovery Program apply the goals of estuary protection and citizen engagement to area beaches, estuaries and watersheds. The first is “place based,” built on the premise of using the local setting as the context for developing the informational content and experiences for the public, including young citizens who are currently in school programs. The second concept is “citizen science,” an approach that engages the public in place-based investigations generating new knowledge through real-world actions. Place based citizen science encourages exploration and understanding of local systems.

 

Programs include a Seaside Beach Discovery Program, Necanicum Estuary Discovery Program, and Neawanna Natural History Park Discovery Program. Each includes staffed learning stations designed to raise curiosity and generate questions, tours led by program staff, and information for later exploration. Learning stations usually include displays with interactive opportunities, using tanks of local fish and crustaceans, and microscopes. Until recently, the tours and programs were held only in summer months, but now run throughout the year.  The tours and stations have been very popular since their beginnings, attracting new and repeat participants.

 

In the latest evolution of the program, “P.L.A.C.E.,” for “People Learning About Community and Ecosystems,” offers three levels of involvement to individual residents and visitors, and groups: the “Explorer” level that includes presentations, tours and on-site learning experiences; the “Investigator” level that includes a day or weekend experience where participants gather information for short periods of time, volunteer to support a researcher, or participate with a community in-depth examination; and the “Community Connector” level where participants create a product or recommendation to share with the community, or take part in construction or management of a site.

 

Much of the success of the Discovery Program is credited to the existence of the Coastal Studies and Technology Center, a non-profit corporation set up at Seaside High School. Early on, it provided students access to the community, and enabled community education programs to apply for grant funding.

 

Although the Seaside area experiences considerably more visitors and has many more residents than Netarts, Seaside’s approach to place based citizen science has merit as a program organizer and model for Netarts.

 

Salmonpeople

Mercer Island, WA

 

Salmonpeople is the creation of Peter Donaldson, son of the late Jack Donaldson, former Director of Oregon Department of Fish and Wildlife. This multidisciplinary approach to community education is unique and flexible, and is in its beginning stages of implementation in the Pacific Northwest. Salmonpeople “awakens watershed wisdom in the next generation and those who guide them to bring forth a new mythos of citizen stewardship.” (Mythos: the collective values of a people in relation to the world embodied in stories and passed down through generations as the way things are.)

 

Salmonpeople strategies are varied. The program centerpiece is  “Salmonpeople,” a one-man play about the interdependence of salmon and people in the Pacific Northwest. The purpose of the play is to “catalyze stewardship conversations and citizen campaigns wherever communities are ready to claim their watershed legacy.” The play may be staged at community gatherings, school assemblies, libraries or conferences and workshops. The play begins the community dialogue that leads to other components:

 

·        Teacher workshops (can include salmon, science, writing, watershed address mapping, drama, reader’s theater, play writing, historical role playing, and any number of other subjects relevant to K-12 teachers and their students.)

·        Elementary, middle and high school programs (assemblies, seminars, project-based learning, curriculum integration, community service, master class for youth actors exploiting salmon stories and local history, ecological history, and many other topics. The Salmonpeople play can be presented for each level.)

·        Salmon School: Summer Lab School for Teaching and Learning (establishment of a lab school where students learn science, local history, and the relationship between economics and ecology, and teachers gain practical experience in integrating curriculum around the themes of stewardship.)

·        Watershed Teen Theater Marathon (a partnership with a local high school drama club or community arts organization to produce a show on the past, present and future of “Salmon Nation.”

·        Watershed Community Pageant (a collaboration among community arts, stewardship, educational, historical, and cultural organizations to increase civic pride and citizen engagement through the bi-annual production of a theatrical pageant.

·        Watershed Community Confluence – Four Seasons (a four-season “rhythm” of town meetings using the Open Space facilitation process, focusing on local coalitions of shared interests to design a Citizen Report Card Process. The process engages citizens in measuring what matters most to the long-term vibrancy of local culture, commerce, and ecological integrity.)

·        Salmonpeople TV (a teaching and learning partnership with a local high school or college video production program to produce educational TV programming featuring the stories of citizen stewardship in “Salmon Nation.”

·        Salmonpeople Radio (writing and production of a multi-episode series of radio programming featuring stories of citizen stewardship and the mythology of “Salmon Nation,” with accompanying website.

 

The program described above could fit the Netarts WEBS vision well, either as a complete or partial package. Additionally, other components could be customized or adapted and included as needed.

 

The Watershed Enhancement Team Pledge Program

Salem, OR

 

The City of Salem developed a booklet that informs residents about the watershed in which they live and a checklist from which they can select actions to take to preserve and improve their watershed. A pledge card is included to send to the city with pledged actions. The pledge process enables the city to track actions and send other educational materials about the watershed to participating citizens. The pledge book also contains many informational items and a resource list.

 

This concept could be modified for use in the Netarts Watershed, and be applied to salmon recovery, water quality, or other environmental concerns.

 

Local Knowledge Programs

Various Locations

 

There are several examples of students doing research in their own communities and producing a publication that chronicles its natural and cultural history, current community resources, and ideas about the future. Often, students interview local long-time residents to get “seasoned” perspectives about the area. Schools and students involved in a community in this way create a “sense of place” in themselves and the community.

 

In Seaside, OR, “young citizens” researched and wrote Journal of the Neawanna: A Changing Community. They addressed the geologic origins, Native Americans, early explorers and pioneers, natural resource development and extraction, current conditions and future hopes.

 

In Olympia, WA, students and adults researched and wrote a complete history of the Deschutes River. They took a historical approach to the watershed, interviewing many long-time residents and discovering many intriguing stories.

 

In Jonesport, ME, two high schools participated in the NOAA sponsored “Local Fisheries Knowledge Project Students, looking through the lens of marine fisheries, learned about history, culture, science, language arts, and business as they interviewed local fishers and others in fishing-related industries, exploring the connection between fisheries, their communities, and their own lives.

 

Events and Celebrations

Events and celebrations are usually held primarily to attract visitors to a particular site or community, and therefore appending them formally on Netarts’ behalf is not recommended. However, events that are coastal or statewide in scope may be opportunities to involve Netarts residents and attract visitors to the area. The following events offer such opportunities: 

 

The Great Oregon Beach Cleanup (held in Spring and Fall)

Free Fishing Weekend (held in June)

Whale Watching Spoken Here (held in December and March)

Events held in Tillamook County are numerous and diverse, and offer opportunities for the Netarts community to have a presence and raise awareness of its programs and resources:

 

Whiskey Creek Hatchery Fin Fish Clipping Day (held in April)

Whiskey Creek Fishing Day for Kids with Disabilities (held in September)

Netarts-Oceanside Volunteer Firefighters Pancake Breakfast (held in 

      September)

South County Annual Birding and Blues Festival (held in February)

Cape Meares Annual Birding Extravaganza (held in June)

Tillamook North Coast Salmon Rendezvous (held in November)

 

Interestingly, the 2004 Tillamook County Events Calendar lists the Netarts Bay Wine and Cheese Festival on August 21-22 as “cancelled.” This event reached the planning stages and should be reviewed in more detail to better understand the challenges that resulted in its cancellation. If interest is still strong, a modified version might be feasible in the future.

 

The following event presents a model for Netarts and does not seem to be duplicated in other Tillamook County events.

 

Welcome the Whales Day

Langley, WA

 

Langley, WA, on Whidbey Island, holds an annual celebration centered on the arrival of the summer resident gray whale population in the area. The main event is a “Parade of Species” to honor whales and “all the animals who share our land and waters, and to raise awareness of the need to take care of the earth and waters.” Residents and visitors alike create a costume or mask for the parade. Other activities include whale watching, educational displays, kid’s activities, boat tours, tribal activities and featured speakers. A costume-making workshop precedes the parade.

 

A similar celebration could be staged in the Netarts area. It could be held in conjunction with the spring “Whale Watching Spoken Here” event, or at other times to celebrate the gray whale summer population, or other species.

 

Partners and Collaborators

A key to successful community awareness programs, according to Seaside Discovery Program organizers, is to use programs and systems already in place in the community. This approach requires working with those who are already part of such programs and systems – partners and collaborators.

 

Many such institutions and programs are available in Tillamook County. Those listed below offer promising opportunities.

 

Tillamook Estuary Partnership (TEP)

 

The TEP is an obvious potential partner, and has already expressed considerable interest in collaborating with the Netarts WEBS Group in its efforts. TEP offers its own evolving education program and resource management experience, as well as an established non-profit organizational structure that could provide the Netarts WEBS with an umbrella for grant funding and the fiscal infrastructure to administer those funds.

 

Cape Lookout State Park & Cape Meares State Park

 

The area of WEBS influence has been described as “cape to cape.” Thus, WEBS activities will be “framed” by two of Oregon’s most beautiful and popular state parks. Both offer educational programs to audiences that are likely targets of WEBS programming, and organizational structures that include event and program organization, publicity, and implementation.

 

Tillamook School District

 

Public and private schools offer substantial resources to a community, including education professionals, libraries and other information and resources, facilities, and most importantly, students. Notably, the Tillamook School District is building a strong program in natural resources, and utilizing service learning as an important educational tool, both good fits for potential Netarts WEBS programming. The potential for students to  function as natural and community resource educators, organizers, evaluators, and even on-site managers is worth exploring for WEBS programs.

 

The newly organized Tillamook Education Foundation is designed to develop resources for Tillamook schools and teachers, with emphasis on connecting to the community. It has three primary targets:

1.      Engaging the community in schools and schools into the community

2.      Develop streams of funding for innovative classroom projects.

3.      Create K-12 programs that expand Natural Resource Education, including a long-term goal of creating a Resource Center that integrates college and community programs.

 

The Foundation is another possible partner for Netarts WEBS programs.

 

Tillamook Bay Community College (TBCC)

 

Programs offered by TBCC include Skills Development in basic academic and study skills, Community Education courses for personal interest and self-improvement, and Business Training. TBCC students could offer resources that would assist WEBS in future program delivery. Community Education courses could also be offered specifically for those interested, working, or volunteering in the Netarts area.

 

Tillamook Coastal Watershed Resource Center (TCWRC)

 

TCWRC is an “information link” for locating and retrieving natural resource information about Tillamook County, operated jointly by Tillamook Bay Community College, Tillamook Estuary Partnership, Tillamook Soil and Water Conservation District and the Economic Development Council of Tillamook County. Their mission is to “promote watershed health and understanding while supporting natural resources education and cultivating community development.” They have an extensive library and could play a role in the development of future programs and resources for Netarts WEBS.

 

Oregon Coast Council for the Arts (OCCA)

 

 OCCA works to bring the arts into the lives of all citizens and visitors of the Oregon Coast, supporting, sponsoring and encouraging artistic, cultural and educational activities coast wide. In Tillamook County, OCCA presence is implemented through the Tillamook Association for the Performing Arts and Tillamook County Arts Network. If Netarts WEBS initiates an education program that includes music, dramatic arts, or visual arts, these organizations could be important collaborators.

 

Tillamook County Pioneer Museum and Tillamook County Pioneer Association (TCPA)

 

The museum is operated by the TCPA, and funded through a permanent tax base. The Association also conducts research. Additionally, the TCPA may be a valuable collaborator in the historic aspects of Netarts WEBS programs.

 

Oregon Department of Fish and Wildlife (ODFW)

 

ODFW has a very active office in Tillamook, including a habitat biologist and a Salmon-Trout Enhancement Program (STEP) biologist. Both program managers could be likely partners for Netarts WEBS programs. STEP has a long history of watershed education programs in the area. Additionally, STEP volunteers are numerous in Tillamook County and may be a resource for future Netarts WEBS efforts.

 

Oregon Department of Environmental Quality (DEQ)

 

DEQ has a field office in Tillamook County and an interest in local educational efforts, most notably the Tillamook Children’s Clean Water Festival held at Friends Camp annually.

 

Oregon State University Extension

 

An extension agent dedicated to watershed health and education is based in Tillamook County. Extension is one of the oldest educational institutions in the area, and has a significant potential to be a strong partner in future Netarts WEBS efforts.

 

Oregon Watershed Enhancement Board (OWEB)

 

OWEB is the primary granting agency for watershed restoration and enhancement, including watershed education, in Oregon. The OWEB North Coast Review Team, facilitated by OWEB staff, reviews grant applications from watershed councils and other local entities several times a year. The team is made up of local watershed scientists, natural resources experts, and educators representing ODFW, DEQ, Oregon Department of Water Resources, Oregon Department of Forestry, Oregon State University Extension, and other state and federal agencies. OWEB is an obvious potential partner for Netarts WEBS efforts, with a strong local connection.

 

Tillamook County Soil & Water Conservation District (SWCD)

 

The Tillamook County SWCD has been involved as a conservation leader in the community for more than fifty years, “providing leadership in coordinated resource management planning to promote conservation and wise use of our natural resources.” It has a strong local identity, and is committed to “…develop a public information and education program in cooperation with the Oregon Association of Conservation Districts, state and local agencies and professionals, to keep the local citizens informed and promote an attitude of natural resource stewardship throughout the community.”

 

 

SOLV (formerly “Stop Oregon Litter and Vandalism”)

 

SOLV is a statewide organization that currently has a presence in Tillamook

County through annual beach and estuary cleanups. SOLV also has a strong background in service learning projects with local schools. Perhaps less known is the SOLV “Volunteer Action Training” workshops, where SOLV staff train potential local leaders to identify community needs, and plan and implement a project to meet those needs. Volunteer recruitment is one of the skills taught in the workshop. Where volunteers may be needed to help Netarts WEBS accomplish its goals, access to Volunteer Action Training may be valuable.

 

Oregon Trout Programs

 

Oregon Trout is a statewide non-profit organization that provides technical and financial support to projects that improve watershed function and overall stream health, and a growing education program that seeks to “tool Oregon to deal with the complexities of statewide watershed health.”

 

“Salmon Watch” is a well-respected volunteer program that gives middle and high school students hands-on instruction in water quality, watershed health, and fish biology. It seeks to give every student a chance to study returning salmon in their natural habitat. Salmon Watch may be a program that could work in the Netarts Watershed.

 

Another recent Oregon Trout program is the “Healthy Waters Institute.” The Institute will eventually invite all students and schools in the state to become contributing staff members of the institute, to learn and teach about the health and value of local waters throughout the state, and use this knowledge to maintain and restore them. Working through Tillamook schools, this program could help bring watershed education to Netarts.

 

Promising Funding Sources

The following preliminary list suggests some likely sources of funding for Netarts WEBS activities. Most of these require the grantee organization to have official non-profit status, suggesting that it would be advantageous for Netarts WEBS to obtain such status, or work through an established organization that does have a 501 (c) (3) designation with the IRS.  Once a more focused picture of program development and implementation is in place, potential funding sources should be revisited to determine the feasibility of obtaining funding.

 

Siletz Tribal Charitable Contribution Fund

 

The Confederated Tribes of Siletz Indians of Oregon provides funding for projects in Tillamook County in categories such as the arts, education, cultural activities, historic preservation, and the environment and natural resource preservation. They distribute approximately $64,000 quarterly, ranging from $300 to $10,000 per grantee. Their Advisory Board does not fund planning, feasibility studies, or on-going operating costs.

 

 

 

Spirit Mountain Community Fund

 

The Confederated Tribes of the Grand Ronde Reservation, through the Spirit Mountain Community Fund, provides grants to non-governmental charitable organizations in Tillamook County. Award categories include education, arts and culture, environmental preservation, and historic preservation. The Board of Trustees meets four to six times each year to review grant applications, however, the applications take from four to six months to be reviewed. Grant amounts vary.

 

Oregon Watershed Enhancement Board (OWEB)

 

OWEB is noted above under “Partners and Collaborators.” Even though OWEB education grants have been greatly reduced over the last two years, they should be considered as a potential funding source for future Netarts WEBS activities.

 

The Oregon Community Foundation

 

Among the Oregon Community Foundation’s areas of interest are “enhancing educational experiences in Oregon, increasing cultural activities and preserving and improving Oregon’s livability through citizen involvement.”

 

Other Possible Sources

 

Meyer Memorial Trust – offers general purpose grants, small grants and support for teacher initiatives (Portland, OR)

M. J. Murdock Charitable Trust – offers education, scientific research, arts and culture, health and human services grants (Vancouver, WA)

Ford Family Foundation – offers mid-and-small-sized community grants in the areas of community building, family enhancement, teacher quality, and youth development (Roseburg, OR)

Transportation Enhancement Program, Oregon Department of Transportation

- offers grants for bicycle and pedestrian projects (Salem, OR)

Scenic Byways Program, Oregon Department of Transportation – offers grants for interpretive and other tourist services, as well as visitor, bicycle and pedestrian facilities (Salem, OR)

Oregon Tourism Commission Matching Grants Program (currently not funded) – offers grants to develop and market tourism-related projects (Salem, OR)

U.S. Fish and Wildlife Service  - grants vary (Region One , Portland, OR)

U.S. Environmental Protection Agency – grants vary, through Oregon Department of Environmental Quality (Salem, OR)

 

Other Resources

 

Non-profit Oregon Foundation DataBook – offers fundraising related resources to grant seekers, online and in local libraries (Portland, OR).

Foundation Center – publishes the Foundation Directory and offers links to other sites that have helpful online tips (New York, NY).

Environmental Grantmaking Foundations – offers resources related to global sustainability (Cary, CA)

 

WEBS Group Meeting Highlights

 

Discussion Comments

Throughout the WEBS Group envisioning process, group members have given significant effort and time as they crafted a vision and timeline for Netarts activities. The following statements and ideas characterize the discussion:

 

 

Brainstormed Strategies

The following strategies were discussed at the WEBS Group meeting on May 28, 2004:

 

 

David Heil & Associates (DHA) Recommendations

DHA has been privileged to work with a dedicated and enthusiastic group of Netarts advocates over several months to shape an education effort for the area “between the capes.” DHA has come to know the area as a special place, one that deserves exceptional care and effort – something WEBS members already knew.

 

DHA believes that the Netarts Bay area offers many “raw materials” from which to develop excellent education and outreach programs to create a “Netarts-literate” culture. The efforts of the Netarts WEBS Group to date and this report are the beginnings of active and effective programming that will achieve the Netarts WEBS vision. 

 

General Recommendations

  1. Establish a financial base for the Netarts WEBS Program, and develop funding strategies and a fiscal plan. The creation of a foundation or trust, and/or alignment with an established non-profit organization, such as the Tillamook Estuary Partnership, should be considered. The ability to apply for grant funding in most cases will require the applicant to have non-profit status, and will be enhanced by a clear picture of WEBS financial goals.
  2. Plan community involvement carefully. A thoughtful approach to the awareness and long-term involvement of the larger Netarts community will be an asset if it is done in an inclusive and non-threatening manner. The media can also be an asset in this process.
  3. When possible, make connections between WEBS efforts, and federal and state guidelines and programs, such as Oregon’s Statewide Planning Goals and Guidelines, Oregon Progress Board Benchmarks, and Tourism, Transportation, and Economic Development – Rural Initiatives programs. WEBS program elements that address similar goals and objectives from these initiatives may enjoy broader access to funding opportunities, and regional and statewide promotion of their efforts.
  4. Seek collaboration and strong, formal partnerships where appropriate.
  5. Incorporate elements of previous community processes and reports into WEBS program offerings. The Netarts Littoral Cell Report (2004), the Tillamook County Futures Report (2000), and the 1994 Netarts 2015 Vision are examples of local work that can inform WEBS programming and connect it to the greater community. Such connections show the community that WEBS efforts support and build on work that has taken place on its behalf, rather than ignore it.
  6. Explore the potential to utilize institutions, programs, vehicles and resources already in place to accomplish WEBS goals. Access to current resources has been identified as a priority for WEBS. For instance, events such as the “Great Oregon Beach Cleanup” and “Whale Watching Spoken Here” programs can be utilized to achieve WEBS goals.
  7. Inform and frame the WEBS vision through its educational programs and services. Given past and present political issues in the county, WEBS should find projects that exemplify the group’s vision and that the community can approve of and work on without conflict.
  8. Collaborate with public and private schools in the area. Student programs in which the students do authentic work for the community are gaining favor at all education levels. WEBS programs and activities can offer local schools opportunities to bring students out of the school building, connecting them to the community in a non-threatening and productive way. 
  9. Utilize the rich history of the area, especially as it relates to Native Americans, world-class explorers, early pioneers, and current commerce.
  10. Utilize the arts in WEBS program elements. Drama, music and literature develop an emotional connection and sense of place to strengthen and internalize the area’s natural resources.
  11. Develop a strong virtual presence with a signature web-site and active links, and implement a plan for increasing awareness of its availability. Make the site “the place to visit” for north-central Oregon coast information and enjoyment.
  12. Adopt a measured, sustainable implementation schedule for program/service strategies by prioritizing the work. WEBS is a small group that could become overwhelmed with programming that is concentrated in the first one or two years. Spread the growth of the program over the eight years envisioned.
  13. Establish a formal, ongoing advisory group and find ways to energize and reenergize them as the program evolves.

      14.Work with a reputable team to research, design, field test and initiate

            programming.              

  1. Evaluate along the way and adjust programs as needed – use the principle of adaptive management.
  2. Dream big and emphasize the team concept. Don’t get discouraged. Be patient. Celebrate successes and have fun.

 

Phase II Course of Action and Timeline

August 2004

 

 

 

September 2004 – March 2005

 

Explore existing organizations as well as the feasibility of incorporating WEBS as a standalone 501 (c) (3) entity. Analyze and compare options for best fit and benefit to WEBS.

·        Initiate exploration of specific partnerships with organizations identified in the Phase I Report. Establish formal agreements where appropriate.

 

April - December 2005

 

·        Plan and implement community outreach component with WEBS Advisory Committee.

·        Develop and implement highest priority strategies as funding and other circumstances allow.

·        Conduct evaluation of progress to date, including fiscal status and sustainability, program effectiveness, and collaboration successes.

·        Develop plan for Phase III.

·        Convene WEBS Advisory Committee to celebrate what has been accomplished, review successes and lessons learned, and finalize Phase III plan.

 

January 2006 – December 2007

 

·        Implement and evaluate Phase III